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Friday, March 29, 2013

5 stress-beating tips for home sellers

By Jay MacDonald of

Are you desperately clinging to an unrealistic price for your home? Running through worst-case scenarios like a broken record in your head? You may be suffering from clinical stress induced by the real-estate market.

Want stress? Try selling your home today.

Two years ago, home sellers had it all. Multiple offers drove record-high home prices ever higher. Buyer financing was little more than an afterthought. The world was a seller’s oyster.
But the housing bust changed all that. In what has been termed a buyer’s market without buyers, home sellers find themselves trapped in extended servitude to the place they once called home. Sellers must keep their homes spit-shined, sanitized and stripped of any personal effects that might turn off picky buyers.

Lengthening DOMs — the real-estate agents’ shorthand for “days on market” — might more appropriately be spelled “DOOM,” as today’s sellers choose from three equally unpleasant scenarios:

· Stick with your price and endure the grinding effects of keeping up a show-ready home.
· Lower your price and take the financial hit to sell.
· Pull the old homestead off the block until the market improves, which could take years.

Today’s market has created unprecedented levels of seller stress that mirror symptoms of post-traumatic stress disorder, says Peter Lambrou, chairman of psychology at Scripps Memorial Hospital in La Jolla, Calif.

What’s your home worth?

“What’s different is the uncertainty factor,” he says. “In other times, when people decided they wanted to move, it was a fairly easy exit, usually because they had an intention or desire to move. They had positive expectation about where they were going.

“But when people are in distress or upside-down in their house, they’re not looking forward to moving, they’re doing it to prevent further chaos in their life. So oftentimes, they’re abandoning a home that they really had no intention of leaving. That’s much different than the typical home sale that people usually experience.”

Fantasy versus reality

 To further feed seller frustration, plummeting housing prices have forced many homeowners to sell at a time when tightening mortgage underwriting makes it more difficult for buyers to get financing.
In some cases, the mortgage company itself quashes the sale by underappraising the property value, leaving an intractable cash chasm between buyer and seller.

“The uncertainty of that becomes even more powerful because now, with every month that goes by, you’re losing money,” Lambrou says.

Real-estate agent Gary Neubauer with Coldwell Banker in Fort Myers, Fla., has seen home prices in his market drop 21% to 35% in luxury gated communities and 50% overall during the past year. He says his sellers now live in one of two worlds: fantasy or reality.

“Sellers that are in fantasy have completely clouded themselves to what has really happened as far as prices,” he says. “They keep complaining that they’re on the market and nothing is happening. In reality, they’re on the market but they’re not in the market, because they’re so ridiculously priced.”
It has become equally tricky to avoid pricing a property too low in this unruly market, Neubauer says.
“It isn’t just ‘reduce the price to such a point that anybody would buy it.’ Even that isn’t working today,” he says. “It has to be priced in such a way that a potential buyer will recognize that the price is a good price, but also realize that the property is still a smart thing to buy.”

Michael Brodie, a luxury-home specialist with Keller Williams Realty in Plano, Texas, says seller fantasies also are commonplace in his market.

In particular, “The high end is experiencing slow times right now,” he says.
“I think a lot of high-end sellers are in denial,” he says. “They won’t accept the reality that obtaining jumbo loans is more difficult now, so there is not the trickle-up or buy-up from the market beneath them.”

Sellers in Plano need to remain realistic and understand that buyers can afford to be choosy today, he says.

“This is not a time to test the market, hoping, ‘Gosh, my house is so special that somebody will pay just whatever,’” Brodie says. “Buyers have a lot of choices out there and they’re being very selective and aggressive.”

After months in listing purgatory, what are most of his well-heeled clients inclined to do with a rancho grande?

“Take it off the market,” Brodie says. “But I don’t think the high-end market is going to come back for a while, so it’s not like you can take it off for three months and try again. They have to accept the reality of the market and make the move and move on, or be willing to wait, which in many cases could take years.”

Seller meltdown

 Meanwhile, seller stress in all of its various forms continues to ripple through the real-estate landscape. Dallas Re/Max agent Ken Lampton reports working with buyers from hard-hit Las Vegas who assumed that an 80% offer was far too high for any property.

Widespread agent stress even prompted the National Association of Realtors last year to update the “Field Guide to Stress Management” page on its website.

Lambrou has clients who have suffered mental breakdowns and even divorce as a result of recent real-estate stress. The problem often arises from what psychologists term “catastrophizing,” in which those under extreme pressure magnify the negative impact or outcome.

“Research has shown that in circumstances of depression and anxiety, people overestimate the threat, the negative outcomes, and underestimate their resources — their job, their family, their social and professional networks,” he says.

Although people typically think of post-traumatic stress disorder as resulting from a life-threatening event, the magnitude of an imagined catastrophe eventually could “border on being a traumatic event,” Lambrou says.

“When people imagine the worst-case scenario of actually being put on the street, that could imprint as a trauma,” Lambrou says. “So in that regard, it could be on the order of a post-traumatic experience.”

Neubauer, however, says he doesn’t see us becoming a nation of real-estate basket cases. In fact, he say the current catharsis might even prove healthy.

“I think people are evaluating what is really important in life,” he says. “I think we were a country of people that got a little bit paunchy and a little bit habit-driven, and now we’re coming to terms with what and who is really important to us.”

My name is Scott Grebner and I have been helping my clients realize their own personal real estate dreams. Real estate is a relationship-based business that works best when client relationships are built on trust and confidence. My goal is having clients be completely satisfied with the professional and caring service they have received.

The role of technology is rapidly changing how the real-estate market functions in this country today. Gerharter Realtors is embracing these new mediums of communication to better serve our customers. We have created our e-family to better place important information in your hands to help you with your housing needs. As a part of Gerharter Enterprises we have access to a broader range of additional services and resources to better assist you. Visit me at my Web Site, Blog, Facebook, Twitter, You Tube or Pinterest. Please check out our helpful resources on Sellers Tips, Buyers Tips, Foreclosure Tips, and Mortgage Tips. For a personal consultation please visit our Office.

It seems that the dream of past generations was to pay off a mortgage. The dream of today’s young families is to get one. I would love to hear from you, about your Real Estate Dreams and questions.

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