By Elizabeth Weintraub, About.com Guide
When you show your home, you want to engage the buyer emotionally because the decision to buy is based more on emotions, and less on logic. Give the buyer permission to say, “Yes, I want to buy this home,” by staging, accentuating your home’s positive attributes, and do not draw any attention to the negative aspects.
Besides, there will be plenty of time after the deal is signed to talk about the drawbacks.
1) The Gracious Welcome
Although the buyer is a guest in your home, you want the buyer to imagine owning the home. You don’t want to make the buyer feel like an intruder.
· Don’t expect the buyer to remove her shoes, unless you are selling to a buyer for whom religious or cultural reasons mandate it. Otherwise, the presumption is insulting.
· Leave the house. The buyer won’t talk about the house in front of you or open doors with you standing there.
· Don’t pressure or hurry the buyer. Tell the buyer to take all the time that is needed.
· Leave a bowl of wrapped candy or other treats near the front door with a small note thanking the buyer for coming to see your home.
2) Check the Temperature
· Now is not the time to worry about your utility bill. If it’s cold enough to wear a sweater to stay warm, turn on the heat.
· If it’s warm outside, turn on the air conditioning. It’s better to heat or cool the house a degree or two warmer / colder than usual and then set the temperature at normal. This prevents the heat or A/C from kicking on when the buyer is present, because some HVAC systems are loud.
· You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold days!
3) Create a Mood
· Light a fire in the fireplace.
· Make it romantic by placing two champagne glasses on a nearby table.
· Turn on soft music. I used to play Enya until one day I heard it piped in at a mortuary.
· If you have water fountains, turn them on. They are especially useful for drowning out traffic noise.
4) Play Down the Scent
· Many people are allergic to certain scents and deodorizers, so don’t spray the air or plug-in air fresheners.
· Don’t burn candles or spray perfume in the bedroom for the same reason.
· If weather permits, open the windows — if there is too much noise outside, close them.
· If you’re going to bake cookies or simmer spices such as cinnamon in water on the stove, put out munchies so buyers aren’t disappointed. More than one buyer has said, “Oh, darn, I thought there were cookies in here!”
5) Play Up the Visual
· If you have seasonal photographs showcasing flower gardens, leaves bursting in color or a snow-covered lawn twinkling from street lights, then display them in a prominent position.
· Open all the window coverings to let in light.
· Keep blinds partially closed that otherwise show undesirable outdoor scenery such as a dilapidated fence or a nearby structure that obstructs views.
6) Light up the House
· Turn on every light in the house, including appliance lights and closet lights.
· Brighten dark rooms with few windows by placing spot lights on the floor behind furniture.
· Turn off TV.
7) Encourage Touching
· Drape sensuous fabrics such as velvet or silk throws over chair arms.
· Leave doors slightly ajar.
· If you have carpeting, vacuum in one direction.
8) Provide Thoughtful Cards
Attach printed cards to items and in rooms that provide further information the buyer might miss or might not know. You have so little time to make an impression.
· If you have an antique chandelier in your dining room, put a card on it that discloses its age and other important details.
· If you have removed the washer and dryer from the laundry room, attach a card to the wall describing the room.
· If your basement stairs are steep, attach a card to the railing that cautions buyers to watch their step.
· Take care when placing a card that says: “Not included in the sale.” That will make a buyer want it, but you can play that later to your advantage.
9) Top It Off With Food
The best way to entice buyers to linger and notice even more details about your home is to offer them food. You don’t need to cater a lunch, but finger sandwiches, cookies, soft drinks, water, desserts, all are welcome.
· Set out serving utensils, if needed.
· Provide plates, cups and napkins. They can be paper products.
· In plain sight, provide a waste receptacle.
10) Encourage Buyer Feedback
· Near the snacks, leave pens and a stack of preprinted questionnaire cards or a guest book to sign.
· Buyers will feel obligated to respond to your request after being fed.
· The showing feedback you receive will be invaluable.
· Allow buyer anonymity.
My name is Scott Grebner and I have been helping my clients realize their own personal real estate dreams. Real estate is a relationship-based business that works best when client relationships are built on trust and confidence. My goal is having clients be completely satisfied with the professional and caring service they have received.
The role of technology is rapidly changing how the real-estate market functions in this country today. Gerharter Realtors is embracing these new mediums of communication to better serve our customers. We have created our e-family to better place important information in your hands to help you with your housing needs. As a part of Gerharter Enterprises we have access to a broader range of additional services and resources to better assist you. Visit me at my Web Site, Blog, Facebook, Twitter, You Tube or Pinterest. Please check out our helpful resources on Sellers Tips, Buyers Tips, Foreclosure Tips, and Mortgage Tips. For a personal consultation please visit our Office.
It seems that the dream of past generations was to pay off a mortgage. The dream of today’s young families is to get one. I would love to hear from you, about your Real Estate Dreams and questions.
Email me at scott@gerharterrealtors.com.
Friday, March 29, 2013
Top 10 Home Showing Tips
Labels:
Aberdeen Home Listings,
Aberdeen Homes For Sale,
Aberdeen Realtors,
Gerharter Realtors,
Home Seller Tips,
Scott Grebner Gerharter Realtors
1011 6th Ave SE, Aberdeen, SD 57401
1011 6th Avenue Southeast, Aberdeen, SD 57401, USA
Thursday, March 28, 2013
Step 1: Plan and Prepare to Sell Your House
by REALTORS..com
7 Steps to House-selling Success
Million of existing homes are sold each year, and while each transaction is different every owner wants the same thing — the best possible deal with the least amount of hassle and aggravation.
Unfortunately, home selling has become a more complex business than it used to be. New seller disclosure statements, longer and more mysterious form agreements, and a range of environmental concerns have all emerged in the past decade.
More importantly, the home-selling process has changed. Buyer brokerage — where REALTORS® represent homebuyers — is now common nationwide, and good buyer-brokers want the best for their clients.
The result is that while hundreds of thousands of existing homes may be sold each week, the process is not as easy for sellers as it was five or 10 years ago. Surviving in today’s real estate world requires experience and training in such fields as real estate marketing, financing, negotiation and closing — the very expertise available from local REALTORS®.
Are you ready?
The home-selling process typically starts several months before a property is made available for sale. It’s necessary to look at a home through the eyes of a prospective buyer and determine what needs to be cleaned, painted, repaired and tossed out.
The home-selling process typically starts several months before a property is made available for sale. It’s necessary to look at a home through the eyes of a prospective buyer and determine what needs to be cleaned, painted, repaired and tossed out.
Ask yourself: If you were buying this home what would you want to see? The goal is to show a home which looks good, maximizes space and attracts as many buyers — and as much demand — as possible.
While part of the “getting ready” phase relates to repairs, painting and other home improvements, this is also a good time to ask why you really want to sell.
Selling a home is an important matter and there should be a good reason to sell — perhaps a job change to a new community or the need for more space. Your reason for selling can impact the negotiating process so it’s important to discuss your needs and wants in private with the REALTOR® who lists your home.
When should you sell?
The marketplace tends to be more active in the summer because parents want to enroll children in classes at the beginning of the school year (usually August). The summer is also typically when most homes are likely to be available.
The marketplace tends to be more active in the summer because parents want to enroll children in classes at the beginning of the school year (usually August). The summer is also typically when most homes are likely to be available.
Generally speaking, markets tend to have some balance between buyers and sellers year-round. In a given community, for example, there may be fewer buyers in late December, but there are also likely to be fewer homes available for purchase. So, home prices tend to rise or fall because of general demand patterns rather than the time of the year.
Owners are encouraged to sell when the property is ready for sale, there is a need or desire to sell, and the services of a local REALTOR® have been retained.
How do you improve your home’s value?
The general rule in real estate is that buyers seek the least expensive home in the best neighborhood they can afford. In terms of improvements, this means you want a home that fits in the neighborhood but is not over-improved. For example, if most homes in your neighborhood have three bedrooms, two baths and 2,500 sq. ft. of finished space, a property with five bedrooms, more baths and far more space would likely be priced much higher and likely be more difficult to sell.
The general rule in real estate is that buyers seek the least expensive home in the best neighborhood they can afford. In terms of improvements, this means you want a home that fits in the neighborhood but is not over-improved. For example, if most homes in your neighborhood have three bedrooms, two baths and 2,500 sq. ft. of finished space, a property with five bedrooms, more baths and far more space would likely be priced much higher and likely be more difficult to sell.
Improvements should be made so that the property shows well, is consistent with the neighborhood and does not involve capital investments, the cost of which cannot be recovered from the sale. Furthermore, improvements should reflect community preferences.
Cosmetic improvements - paint, wallpaper and landscaping - help a home “show” better and often are good investments. Mechanical repairs - to ensure that all systems and appliances are in good working condition - are required to get a top price.
Ideally, you want to be sure that your property is competitive with other homes available in the community. REALTORS®, who see numerous homes, can provide suggestions that are consistent with your marketplace.
My name is Scott Grebner and I have been helping my clients realize their own personal real estate dreams. Real estate is a relationship-based business that works best when client relationships are built on trust and confidence. My goal is having clients be completely satisfied with the professional and caring service they have received.
The role of technology is rapidly changing how the real-estate market functions in this country today. Gerharter Realtors is embracing these new mediums of communication to better serve our customers. We have created our e-family to better place important information in your hands to help you with your housing needs. As a part of Gerharter Enterprises we have access to a broader range of additional services and resources to better assist you. Visit me at my Web Site, Blog, Facebook, Twitter, You Tube or Pinterest. Please check out our helpful resources on Sellers Tips, Buyers Tips, Foreclosure Tips, andMortgage Tips. For a personal consultation please visit our Office.
It seems that the dream of past generations was to pay off a mortgage. The dream of today’s young families is to get one. I would love to hear from you, about your Real Estate Dreams and questions.
Email me at scott@gerharterrealtors.com.
Labels:
Aberdeen Home Listings,
Aberdeen Homes For Sale,
Aberdeen Realtors,
Foreclosure Tips,
Gerharter Realtors,
Home Buyer Tips,
Home Seller Tips,
Homes For Sale In Aberdeen,
Scott Grebner Gerharter Realtors
1011 6th Ave SE, Aberdeen, SD 57401
1011 6th Avenue Southeast, Aberdeen, SD 57401, USA
Step 2: Get a REALTOR®
by REALTORS..com
7 Steps to House-selling Success
Before placing a home on the market you should also identify REALTORS® in your community who can assist with the sale. Because Realtor.com is the largest real estate site online, it’s a perfect place to look when seeking realty services. Realtor.com lists realty professionals nationwide, and you can find those active in your community through extensive directories and property listings.
Why use a REALTOR®?
There are more than 2 million people nationwide who have licenses to sell real estate, of which about over 1 million members belong to the National Association of Realtors (NAR). Only NAR members are entitled to use the term “REALTOR®.”
There are more than 2 million people nationwide who have licenses to sell real estate, of which about over 1 million members belong to the National Association of Realtors (NAR). Only NAR members are entitled to use the term “REALTOR®.”
NAR members must adhere to a strict Code of Ethics. By joining NAR, individuals have access to a wide range of classes, seminars and certification opportunities. Local REALTOR® groups are active in community matters, and individual members are routinely involved in PTAs and other neighborhood organizations.
In essence, local REALTORS® are community experts. They track real estate trends, share neighborhood concerns and participate in local matters. They’re good neighbors who are in the business of helping others buy and sell homes.
How do you choose a REALTOR®?
Whether you’re a first-time seller or someone who has sold many homes, there are several ways to find a local REALTOR®:
Whether you’re a first-time seller or someone who has sold many homes, there are several ways to find a local REALTOR®:
Use the “Find a REALTOR®” search engine on REALTOR.com® to find individuals who actively sell in your community.
Get recommendations from past sellers.
· Look for REALTOR® signs in your community.
· Check the classifieds in local newspapers and “shopper” publications.
· Look at the listings in local real estate magazines.
In some cases, sellers elect to meet only with one REALTOR® while other owners elect to meet with several. Whatever your preference, there will be a number of questions you will want to ask, including:
· What services do you offer?
· What type of representation do you provide? (There are various forms of representation in different states. Some brokers represent buyers, some represent sellers, some facilitate transactions as a neutral party, and in some cases different salespeople in a single firm may represent different parties within a transaction.)
· What experience do you have in my immediate area?
· How long are homes in this neighborhood typically on the market? (Be aware that because all homes are unique, some will sell faster than others. Several factors can impact the amount of time a home remains on the market, including changing interest rates and local economic trends.)
· How would you price my home? Ask about recent home sales and comparable properties currently on the market. If you speak with several REALTORS® and their price estimates differ, that’s OK, but be sure to ask how their price opinions were determined and why they think your home would sell for a given value.
· How will you market my home? At listing presentations, brokers will provide a detailed summary of how they market homes, what marketing strategies have worked in the past and which marketing efforts may be effective for your home.
· What is your fee? Brokerage fees are established in the marketplace and not set by law or regulation. Typically, brokers who list homes are compensated on a performance basis - that is, the broker is not paid unless the home sells under the terms and conditions that are acceptable to you.
· What happens if another REALTOR® locates a purchaser? That is, who will that broker represent, and how will he or she be paid?
· What disclosures should you receive? State rules require brokers to provide extensive agency disclosure information, usually at the first sit-down meeting with an owner or buyer.
· How long do you want to list your home? A “listing” agreement is a contract that shows the broker’s obligations and outlines the terms under which your home is being made available for sale. The length of the agreement is a negotiable matter.
What should you expect when working with a REALTOR®? Once your home is listed with a REALTOR®, he or she will immediately begin to market your home according to the most appropriate conventions for your community.
Your REALTOR® should keep you informed as the marketing process unfolds and as expressions of interest are received. In time, the marketing plan may be modified to reflect buyer reactions and changes in the marketplace.
In real estate there are written offers and oral offers. Oral offers (“Would they take $225,000 for the home?”) are not acceptable because they generally cannot be enforced (“Gee, did I say $225,000? I was sure I said $215,000”). Written offers created by the REALTOR® with assistance from qualified attorneys address numerous issues, are consistent with local requirements and provide the foundation for an actionable offer.
My name is Scott Grebner and I have been helping my clients realize their own personal real estate dreams. Real estate is a relationship-based business that works best when client relationships are built on trust and confidence. My goal is having clients be completely satisfied with the professional and caring service they have received.
The role of technology is rapidly changing how the real-estate market functions in this country today. Gerharter Realtors is embracing these new mediums of communication to better serve our customers. We have created our e-family to better place important information in your hands to help you with your housing needs. As a part of Gerharter Enterprises we have access to a broader range of additional services and resources to better assist you. Visit me at my Web Site, Blog, Facebook, Twitter, You Tube or Pinterest. Please check out our helpful resources on Sellers Tips, Buyers Tips, Foreclosure Tips, andMortgage Tips. For a personal consultation please visit our Office.
It seems that the dream of past generations was to pay off a mortgage. The dream of today’s young families is to get one. I would love to hear from you, about your Real Estate Dreams and questions.
Email me at scott@gerharterrealtors.com.
Labels:
Aberdeen Home Listings,
Aberdeen Homes For Sale,
Aberdeen Realtors,
Foreclosure Tips,
Gerharter Realtors,
Home Buyer Tips,
Home Seller Tips,
Homes For Sale In Aberdeen,
Scott Grebner Gerharter Realtors
1011 6th Ave SE, Aberdeen, SD 57401
1011 6th Avenue Southeast, Aberdeen, SD 57401, USA
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